Category Content - Culture

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Our Benefits

At Superquinn, we thrive to be the best. We aim

to give our customers the highest standard of

service coupled with the finest quality produce.


To achieve this we employ the most professional staff while offering thorough and comprehensive training. Through a careful selection process along with continuous training we develop our staff to the highest level.

By living up to our mission statement and values we ensure each one of our customers remain satisfied while creating a lively and rewarding environment in which to work.

Our Vision
"Superquinn is Irelands leading fresh food supermarket where we all passionately deliver an unbeatable shopping experience at a fair price that our customers return for time and time again."

The Customer is at the Centre of Everything we do

  • We always ask ‘how will this affect the customer?’
  • We take ownership for helping the customer
  • We will talk to our customers and act on what they tell us
  • We welcome our customers and make them feel important

The Customer is at the Centre of Everything we do

We treat each other with Respect and Care

  • We keep our colleagues and our customers safe
  • We respond to people as individuals
  • We strive to be fair
  • We develop our people to the maximum of their potential
  • We respond to people as individuals

We treat each other with Respect & Care

We treat Every Cent as if it were our own

  • We always ask is the potential benefit worth the cost?
  • We find the lowest cost ways to deliver the SQ standards
  • We do things right first time
  • We hate waste of any kind and will eliminate it

We treat Every Cent as if it were our own

We work as One Team building better business

  • We support and challenge each other
  • We are solutions focused
  • We all look for ways to continually improve
  • We keep each other informed

We work as One Team

We are Passionate in all we do

  • We chase every sale and the best deal
  • We fight for business
  • We are always looking for something to do
  • We celebrate success

We are Passionate in all we do

We Take Responsibility for delivering results

  • We have a can do attitude
  • We step in to make the difference
  • We see things through so that they stick
  • We make targets and plans matter

We Take Responsibility for delivering results