Superquinn has always been at the forefront of

innovation creating unique Superquinn products

for our customers since 1960.

Today, as then, we are fully committed to giving our customers outstanding quality products. Our team of Product developers and buyers source and develop products both within the Island of Ireland (where over 80% of our fresh products are sourced) or where necessary we travel further afield. We work in partnership with all of our suppliers, be it artisan growers, farmers or bakers in the search of those products which deliver outstanding quality. Only after extensive in-house sampling do those products gain the Superquinn label.

Whether it is bread, baked in our in-store bakeries, fresh meat cut and trimmed from one of our butchers or a convenient meal solution we have it all! Just look for the Superquinn linen label on our products.

Each month we are increasing our range and are introducing new products into our stores. You can find these highlighted with a “Try me I’m new ticket” and also highlighted by our “Switch and Save” ticketing which will highlight the cash saving on own brand from the branded equivalent.