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Company Mission and Values

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Why Superquinn

At Superquinn, we thrive to be the best. We aim

to give our customers the highest standard of

service coupled with the finest quality produce.

To achieve this we employ the most professional staff while offering thorough and comprehensive training. Through a careful selection process along with continuous training we develop our staff to the highest level.

By living up to our mission statement and values we ensure each one of our customers remain satisfied while creating a lively and rewarding environment in which to work.

Mission Statement

Every company has its own unique culture. At Superquinn our culture is a composite of our vision for the company, our mission statement and our shared values. These philosophies have helped us define a clear path for our business and help us remain focused. They create a strong bond between Superquinn’s business direction and gives our Colleague’s a welcome sense of direction to help them to deliver on our vision by incorporating them into our everyday business environment. Our mission explains our focus and commitment to providing world-class fresh foods and a service that exceeds our customer’s expectations. At the heart of our mission statement is TEAM our Colleagues make the difference and every Colleague is vital to our success.

Superquinn Values

2008 has seen the launch of the SUPER programme that involves putting the SUPER into Superquinn. SUPER stands for:


What we expect from our colleagues in Superquinn! Excellent Customer Service. Each colleague in Superquinn has two jobs, not one.

The first job is an obvious one – to do whatever work tasks are assigned to you and to do them well.

The second job is equally important – to contribute towards the overall success of the whole team.

We all have a commitment to every customer in the shop whether or not that customer has a problem that comes within the scope of your immediate task. Everyone in Superquinn has a responsibility to ensure that no Superquinn customer goes away dissatisfied with any aspect of their shopping with us.