Superquinn has built a well known reputation for innovation over its long history. In 1973 we pioneered the idea of in-store food manufacturing adding a whole range of specialist fresh food departments including delicatessens, pizza, pasta, salad, bakers and sausage kitchens where food is prepared freshly every day.

Superquinn also pioneered Ireland’s first retail loyalty scheme, SuperClub, now know as the Superquinn Reward Card, www.superquinn.ie/rewards, back in the early 90’s. We were the first grocery retail multiple to offer online shopping through Superquinn4food (www.superquinn.ie) which launched in October 2000.

And in terms of technology we have long been a leader in the market, offering a range of checkout options for customers, including the traditional checkout, self service checkouts, and Super Scan which allows customers to add up the value of the items they put into their basket as they go through the store, using an electronic handheld device.

In 2006 Superquinn began investing in an extensive programme of refurbishment and redesign of its stores. Blanchardstown was the first store to undergo the refurbishment, creating the benchmark for other stores with its unique market style fresh food area including bakery, butchery and fruit & vegetables. Since then 10 stores have been redesigned in this style including new stores that have opened.

Awarding winning Irish quality.


  • Irish Food Writers Guild Food Awards 2008: Gold accolade:
    Superior Quality Dry Aged Ribeye Steak
  • Blas na hEireann National Irish Food Awards 2008: 6 medals including: Superior Quality Blackcurrant Yoghurt
  • World Cheese Awards 2008: 10 medals including 3 Gold: Superior Quality Old Dutch Master, Superquinn Parchment Cheddar (medium) & Superquinn Chevrette (mature)
  • Green Retailer of the Year Award 2008
  • Institute of Grocery Distribution: Unilever Award 2002
  • Institute of Grocery Distribution: Unilever Award 2001
  • FAS Excellence Through People Awarded to Superquinn Blackrock
  • PARC, IIT Training Award
  • CERT, Ireland's Best Award for Superquinn Swords
  • Certified by National Council for Vocational Awards
  • Institute of Grocery Distribution : Supply Chain Excellence Award 2000
  • IFEX Food Awards 2000
  • FBD Insurance ‘Supermarket of the Year Award’ 1999-2000, 2000-2001
  • British Council of Shopping Centres Award
  • National Hygiene Award
  • National Sausage, Checkout and Bakery Awards.
  • FMI International Award of Excellence

Online Awards – www.superquinn.ie:

  • Best Web Design in E-commerce at the McGowans GDBA Irish Design
  • Effectiveness Awards 2004
  • O2 Digital Media Award 2004 - Design
  • International Accenture Global Electronic Marketing Award (GEMA) 2003
  • O2 Digital Media Award 2003 - Consumer Innovation
  • Best in eCommerce Innovation - Global Retail Technology Forum 2002